Archive
Canadian Beef Check-Off Agency Wraps Up 2024/25 Fiscal Year at Annual General Meeting New Check-Off Collection Rules Aim to Streamline Interprovincial Sales and Strengthen Provincial Beef Programs 2025/26 Business plan approved by Agency Scholarship applications now open for the 2025 Canadian Beef Check-Off Agency award Meet Trevor Welch – Agency Chair Agency hosts AGM in Saskatchewan for the first time Driving Domestic Demand: Investing Canada’s Beef Import Levy Public and Stakeholder Engagement take home wins at Best of CAMA Awards Canada’s changing demographics an opportunity for the beef industry Canada Beef announces Eric Bienvenue as Incoming President Agency Elects New Members and Marketing Committee at AGM New scholarship announced by the Canadian Beef Check-Off Agency Public and Stakeholder Engagement will celebrate 5 years of building trust in 2023/24 Youth Member Report: December 2022 A Good Influence Message from the Chair: Jeff Smith New study measures Canadian Beef Check-Off investment benefits Agency Elects New Members and Marketing Committee at AGM Agency reduces administration to invest more into national programs Your Beef Check-Off: Working for You Beef Advocacy Canada Program Revamped Consumer Research Demonstrates Strong Support for Cattle and Food Waste Stories Agency Elects New Members and Marketing Committee at AGM RECORDING: Check-Off Town Hall: August 10, 2021 2021 AGM Going Virtual again! And the winner is… Canada Beef! Canada Beef launches campaign to promote Canadian Beef Grades Canada’s Agriculture Day Highlights Cattle Producers Canadian Beef Producers Make $2.9 Million Investment in Research and Technology Transfer Profile: Veal Farmers of Ontario Canadian beef partners launch campaign highlighting University chefs and Canadian beef farmers Have 15 Minutes? Make An Impact On The Future Of Beef Research Key Findings from Perception and Consumer Behaviour Study Centre of Excellence pivots to fill resource gap amidst continuing pandemic New Agency and Marketing Committee Members Elected at Virtual AGM 2019/20 Annual Report Released When a crisis hits, what are your check-off dollars doing for you? Feeding the Future Campaign COVID-19 Canadian Cattle Industry Town Halls AGM moved to virtual format for 2020 More film festival success for cattle and conservation documentary CBIC goes virtual for 2020 Three retail programs to help Canadians buy beef Resources for beef producers during market disruptions Marketing campaigns adjust to new global realities New strategic and business plans launch April 1 Message from the Chair on COVID-19 VFO enters into agreements with the Canadian Beef Check-Off Agency Beef Steps Up: National Consumer Campaigns aim to put the Spotlight on Beef Putting Your Check-Off Dollars to Work through Public & Stakeholder Engagement Putting Your Check-off Dollars to Work through Research Guardians of the Grasslands hits major media campaign Canadian Beef and curling champs Team Koe Merry Christmas from the Check-Off Agency! Agency Vice Chair and partners win provincial stewardship award Guardians selected for Canadian film fests Canada Beef wins prestigious award at grocery show Sysco hosts “The Truth About Beef” webinar News Release: National Beef Strategy 2020-24 Import levy site revamped to engage stakeholders BCRC offers free webinar series for producers Meet your 19/20 Agency & Committee Members Message from the Chair Guardians of the Grasslands Keeping up with the marketers Agency elects new members and marketing committee Your check-off dollars at work: CBIC 2019 2018/19 Annual Report “Moving Forward” released 2019 AGM: RSVP Today! Public Trust Check-Off Panel at CBIC Import Levy Invoices CYL and CBCE to create #CDNbeef Champions ThinkBeef Gets Power Up Consumer Ad Showcases Cattle’s Hidden Talents PSE program welcomes new staff Agency conducts training audit on check-off remittances NBQA: Carcass sizes continue to increase Seminar attracts media in Japan Canada Beef welcomes new president Sharing the #cdnbeefexperience with the foodservice industry Contest – Submit your Farm & Ranch Photos 2019/20 Check-Off Business Plan Released Canadian Beef Expands Reach in Japan Marketing strategy: premier food shows Beef Advocacy course enrollment continues to grow ThinkBeef Hitting National TV Airwaves Coordinated response to Canada’s Food Guide recommendations Public & Stakeholder Engagement coordinates EAT – Lancet report response Beef Advocacy launches social media modules 2018 Research Highlights and Deliverables Canadian beef showcase in Japan Year in Review – 2018 Check-Off Agency Highlights Canada Beef collaborating with Restaurants Canada in 2019 Christmas Greetings & Holiday Hours PSE responds to recent food price report CBCE showcases hidden gem cuts at Agribition Sharing ideas to make operations more efficient #BeefBelongs toolkit created through import levy Filipino Celebrity Chef visits CBCE Allocating your national check-off dollars Canadian Beef Masters slides in to Truro #BeefBelongs hits the stage with Student Culinary Competition NBQA: Industry losing $110M annually to carcass defects Import Levy Value Study Released Making the Case for the Increased Check-Off Resources Available Courtesy of Import Levy Investment Stakeholder Engagement Talks Messaging with Ag Students Cow-Calf Surveillance Network goes national Meet the rest of the leadership team Issues Management Monthly: The Power of Partnerships Import Levy to support fall beef campaigns New Public and Stakeholder Engagement Manager New Board, New Leadership Agency elects new members and marketing committee at AGM Check-Off and import levy at work in London at CBIC Issues Management Monthly: Measuring Progress 2018 AGM Nominees 2017-18 Annual Report Now Available 2018 AGM: What you need to know New Committee Structure and Elections at 2018 AGM 2018 AGM: Business Meeting and Check-Off Town Hall Check-Off Increase in British Columbia Issues Management Monthly: The Importance of Tone Save the Date AGM: August 14 in London, ON ThinkBeef at the Ontario Public Health Convention 2018 Photo Search Check-off increase in AB, SK and MB Check-Off Town Hall: Moncton, NB Issues Management hosts UofS public trust seminar Check-Off Town Hall Webinar Recap Save the Date: Check-Off Town Hall Webinar February 27 Import levy program results: sports and fitness nutrition Leveraging an increase of the Canadian Beef Cattle Check-Off Agency elects new board at 2017 AGM Agency director wins national environmental award 2016-17 Annual Report Now Available BCRC and Issues Management team up on videos Agency Update AGM Save the Date: August 15, 2017 Beef Advocacy Canada finds a new home with Issues Management Canada Beef welcomes new Executive Vice President ThinkBeef.ca leverages beef import funding 3-Yr Strategic Plan Overview Agency Update Check-Off Q&A