Stakeholder Engagement Talks Messaging with Ag Students

On September 27, Stakeholder Engagement Advisor Stina Nagel participated in a panel discussion at Olds College on issues facing the Canadian beef industry and how those issues are addressed.

Nagel updated the ag management students on what the Public and Stakeholder Engagement (formerly Issues Management) team does on behalf of the industry, The upcoming Beef Advocacy Canada social media modules, which are launching this fall, were of particular interest to the group to enhance their ability to advocate for Canadian beef online.

One of the biggest areas of focus for the panel was discussing how the industry can work together to get a consistent message out, and how to identify who the target audience really is when communicating.

Keep your eyes peeled for the release of the Beef Advocacy social media modules by following Beef Advocacy Canada on Twitter @beefadvocacy.

By Tayla Fraser October 3, 2018

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