Agency elects new members and marketing committee

Calgary, AB (August 14, 2019) – The Canadian Beef Check-Off Agency (the Agency) is pleased to announce the Agency Board, following the Annual General Meeting on August 13, 2019 in Calgary, AB.

The 2019/20 Agency Members have been announced as:

Primary Producers: Canadian Meat Council:
Terry Wiebe
Russ Mallard
Atlantic Beef Products
Jeff Smith
Alberta Beef Producers
Alexandre Fontaine
Doug Sawyer
Alberta Beef Producers
Mike Kennedy
Chad Ross
Saskatchewan Cattlemen’s Assoc.
Leslie Bielak
St. Helen’s Meat Packers
Mary Paziuk
Manitoba Beef Producers
Jack Chaffe
Beef Farmers of Ontario
Retail and Foodservice:
Kirk Jackson
Quebec Beef Producers
Steve Christie
Sysco Canada
Trevor Welch
New Brunswick Cattle Producers
Larry Weatherby
Nova Scotia Cattle Producers
I.E. Canada:
David Francis
PEI Cattle Producers
Coral Manastersky
Maple Leaf Foods

The Annual General Meeting of the Agency was held in conjunction with the Canadian Beef Industry Conference at the BMO Centre.

Newly elected Chair Chad Ross of Saskatchewan is thankful for the work of the past Chair and Agency Members, and is ready to continue the momentum, ensuring a strong return for Canadian producers.

“We have worked hard to structure the Agency in a way that meets the needs of our industry,” said Ross.  “It allows us to focus on the important aspects of our role: measurable returns for the check-off and import levy that are invested in our country.”

Melinda German, General Manager of the Agency, feels confident that the Agency is set up for success.

“The work that our Agency Members put in last year has ensured that we have a solid foundation underneath us. This is incredibly important for the Agency as we keep our sights on our vision of a unified and sustainable national funding strategy for Canadian beef cattle research, market development and promotion,” said German.

Joining Ross on the Agency’s Executive Committee will be Jeff Smith of Alberta as Vice-Chair, Larry Weatherby of Nova Scotia as Governance Chair and Kirk Jackson of Quebec as Finance Chair.

The Agency’s Marketing Committee also re-elected two Members-at-Large to their committee this year.

The Marketing Committee is responsible for planning and establishing Canada Beef’s strategic, business and operational goals and objectives and for the overall management and operation of the business and affairs.

The Marketing Committee is made of the following individuals:

Elected: Appointed:
Helen Langford
HSL Consulting Ltd.
Mike Kennedy
Canadian Meat Council
Becky Bevacqua
McDonald’s Canada
Leslie Bielak
Canadian Meat Council
Hubert Lau
Russ Mallard
Canadian Meat Council
Mike Guest
Western Prime Meat Processors
Alexandre Fontaine
Canadian Meat Council
Jack Chaffe
Beef Farmers of Ontario
Coral Manastersky
I.E. Canada
David Francis
PEI Cattle Producers
Steve Christie
Retail and Foodservice

The Marketing Committee also elected their officers, including Mike Kennedy as Chair, Coral Manastersky as Vice-Chair and Russ Mallard as Finance Chair.

The Agency would like to recognize the outgoing Agency Chair Heinz Reimer. Reimer has been an Agency Member representing the Manitoba Beef Producers since 2015, and through his year as Chair, led the Agency into a more focus and structured role.

Also departing the Agency this year are Charles Dyer and Lonnie Lake. Both of these Agency Members have provided keen insight and strong industry support to the organization during their tenure.

The Agency’s 2018/19 Annual Report is available online at

The Canadian Beef Check-Off Agency manages and administers the Canadian Beef Cattle Check-Off. By working with core partners, the Agency ensures that check-off dollars are invested into research, market development and promotion programs that deliver measurable value to the Canadian beef industry. The Agency is responsible for communicating the value of the check-off investment, as well as training and education of producers and funding partners, regulatory management, collection and administration of check-off dollars.


For more information, please contact:

Tayla Fraser Manager, Partner Engagement

(403) 275-5890

Back: Russ Mallard, CMC; Trevor Welch, NBCP; Chad Ross, Chair, SCA; Doug Sawyer, ABP; Terry Wiebe, BC CIDC; Alex Fontaine, CMC; Mike Kennedy, CMC; Larry Weatherby, NSCP.
Front: Kirk Jackson, PBQ; David Francis, PEICP; Jack Chaffe, BFO; Mary Paziuk, MBP; Steve Christie, RTFS; Coral Manastersky, I.E. Canada; Jeff Smith, Vice Chair, ABP.
Missing: Leslie Bielak, CMC
Back: David Francis, PEICP; Hubert Lau, Member at Large; Alex Fontaine, CMC; Mike Kennedy, CMC; Russ Mallard, CMC. Front: Mike Guest, Member at Large; Jack Chaffe, BFO; Helen Langford, Member at Large; Steve Christie, RTFS; Coral Manastersky, I.E. Canada. Missing: Leslie Bielak, CMC; Becky Bevacqua, Member at Large.

By Tayla Fraser August 14, 2019

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