When a crisis hits, what are your check-off dollars doing for you?

We partnered with the Canadian Beef Industry Conference to bring you an on-demand panel discussion around check-off dollars.

How do organizations who invest check-off dollars respond to a crisis, and how are strategies prioritized to ensure continued value for producers? This panel features:

Andrea Brocklebank, Beef Cattle Research Council
Amie Peck, Public and Stakeholder Engagement
Michael Young, Canada Beef
Moderator: Melinda German, Canadian Beef Cattle Check-Off

By Tayla Fraser August 17, 2020

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