Public and Stakeholder Engagement take home wins at Best of CAMA Awards

Submitted by the Public and Stakeholder Engagement Team

The Canadian Agri-Marketing Awards recognize the very best in marketing, public and industry relations campaigns every year. We are pleased to share that Public and Stakeholder Engagement (PSE) came home with awards in multiple different categories!

  • The Guardians of the Grasslands Game, a grazing simulation that connects players with the ecological benefits of raising beef cattle on grass, WON for Best Exhibit.

Certificates of Merit (runner-up) were also received in the following categories:

  • Persuasive Writing – “How Canada Became a Global Leader in Sustainable Beef”. PSE provided writing support to CCA for this article.
  • Social Media Management – Raising Canadian Beef – PSE’s social media channels on Instagram, Tiktok, Youtube and Facebook are aimed at our target audience of millennial women.
  • Website – Guardians of the Grasslands Game – This version of the grazing simulation is intended for classroom education and is connected to curriculum outcomes for students in grades 7-12. Currently, there are 5 different provincial versions – BC, AB, SK, MB and ON. Versions for QB, NS, NB and PEI are under development and expected to launch by the end of 2023.

Congratulations to all the finalists and winners! You can see the full list of winners here.

By Tayla Fraser November 27, 2023

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