Canadian Beef Masters slides in to Truro

Canada Beef is part of the Grand Slam of Curling (GSOC) this year, and was recently a key sponsor for the Master’s tournament in Truro, NS on October 25-28, making it the Canadian Beef Masters Tournament.

The Canadian Beef brand was front and centre at the rink, and for the millions of viewers who followed along on Sportsnet and social media, it was seen and heard across various media platforms.

Opportunities to blitz millions of viewers with a program like the GSOC sponsorship aim to increase awareness, recognition and loyalty of consumers, and the additional sponsorship of Team Koe and Team Homan add additional opportunities to see the brandmark in action through the curling season.

Canadian Beef was out in full force during the Canadian Beef Masters in Truro, and was featured in national TV spots, live broadcasts, in-rink placement and far and wide across social media.

By Tayla Fraser • November 1, 2018