Working Together: The Agency and I.E. Canada

Strong outcomes for Canada’s beef sector depend on collaboration across the value chain. That includes importers, who play an important role in supplying beef and beef products to the Canadian market.

One of the key organizations representing that perspective is I.E. Canada, the Canadian Association of Importers and Exporters.

A Voice for Importers

I.E. Canada represents a broad network of importers and exporters across Canada, ranging from multinational companies to small and medium-sized businesses. Their work focuses on reducing trade barriers and supporting a competitive, transparent marketplace.

As the import levy framework was developed and implemented, I.E. Canada played an active role in ensuring importer perspectives were part of the conversation.

Shaping the Import Levy Framework

During the early stages of the import levy, discussions between the Agency, government, and importer representatives helped define how the system would operate.

Importers were focused on three key principles:

• Transparency in how funds are used
• Fair representation in decision-making
• Confidence that investments benefit the broader beef category

These priorities were reflected in formal submissions and ongoing engagement, including recommendations that importer representation align with their contribution to the system.

This early engagement helped shape the structure that exists today.

Representation at the Table

Importer representation is built directly into the Agency’s governance model.

The Agency includes one elected member to represent importers, alongside representatives from producers, processors, and the retail and foodservice sector.

This ensures that:

• Importers have a direct voice in decision-making
• Perspectives from across the value chain are considered
• Decisions reflect the full scope of the Canadian beef market

All Agency Members share the same responsibility: to act in the best interest of the Agency and the broader industry.

An Ongoing Partnership

The relationship between the Agency and I.E. Canada has evolved from consultation to ongoing collaboration.

Today, that partnership is focused on:

• Clear communication with importers
• Transparency in how levy dollars are invested
• Supporting understanding of both obligations and outcomes

Import levy dollars are invested in generic beef programming that strengthens consumer confidence and demand across the entire category.

A Shared Outcome

Importers are an integral part of Canada’s beef ecosystem. Their participation in the levy system supports programming that helps keep beef relevant with Canadian consumers.

Ongoing engagement with I.E. Canada ensures that importer perspectives continue to be heard and reflected in both governance and investment decisions.

A coordinated approach across the value chain helps support a stable, competitive, and resilient market for beef in Canada.