Value of the Import Levy

Canada’s beef import levy generates over $1 million annually to invest into driving demand for beef in the Canadian market. But how does that investment really get to work?

We are developing a series of bi-monthly communications to highlight the beef import levy, how it works, and how the investments promote beef at the center of Canadian tables.

June 2025History, framework and invoicing
August 2025Investment during trade challenges
October 2025Domestic investment into ThinkBeef & ThinkVeal
December 2025Return on investment study
February 2026Nutrition programming
April 2026Partnership with I.E. Canada

View a catalogue of the email campaigns here.

Get more information on the beef import levy here.


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View previous campaigns